I am always intrigued by the charts in Sports Business Journal that outline the college athletic programs ranked by total revenue. When I see these lists, I am always reminded of the comment OSU President Gordon Gee made on a sports radio show in advance of the BCS game a few years ago: "We are not in the business of entertainment," he said of there athletic program. Uh huh!

So leading the list in this billion dollar industry among all colleges is your Ohio State Buckeyes...

1) Ohio State, $109,382,222 total revenue/$109,197,910 total expenses
2) Florida, $107,781,004 total revenue/$92,111,182 total expenses
3) Texas, $105,048,632 total revenue/$89,313,533 total expenses
4) Tennessee, $95,401,868 total revenue/$92,557,525 total expenses
5) Michigan, $89,079,982 total revenue/$68,292,190 total expenses
6) Notre Dame, $83,586,903 total revenue/$57,406,114 total expenses
7) Wisconsin, $82,579,472 total revenue/$81,401,732 total expenses
8) Alabama, $81,946,464 total revenue/$71,463,235 total expenses
9) Auburn, $81,696,758 total revenue/$68,907,966 total expenses
10) Iowa, $80,203,645 total revenue/$70,904,103 total expenses

So some $100 million in revenue from just 10 teams with all making a profit--some very significant with four Big 10 teams leading the way.

Interesting stuff...