Sunday, June 29, 2008
Steve Spurrier has 358 friends on Facebook
Over the past couple of months, I have been immersing myself in new media sites, trends and tools. As the influencers of this movement have said, it will be a new day for the PR industry. So I am embracing it and it's a lot of fun.
Just today, I connected on Facebook with NBC reporters Kevin Corke, Don Teague, NY Times Sports Editor Tom Jolly and Dell's Michael Dell. Woot! as they say.
I also found many Division I coaches have Facebook pages, including the USC guys: Steve Spurrier and Pete Carroll. I am having a hard time envisioning Spurrier on the laptop writing about the loss of UGA, the Georgia mascot or adding photos from his last recruiting trip. But it's cool that he or should I say his S.I.D. is on Facebook.
Check it out at www.facebook.com (Jackie Reau). I am happy to be your friend.
Just today, I connected on Facebook with NBC reporters Kevin Corke, Don Teague, NY Times Sports Editor Tom Jolly and Dell's Michael Dell. Woot! as they say.
I also found many Division I coaches have Facebook pages, including the USC guys: Steve Spurrier and Pete Carroll. I am having a hard time envisioning Spurrier on the laptop writing about the loss of UGA, the Georgia mascot or adding photos from his last recruiting trip. But it's cool that he or should I say his S.I.D. is on Facebook.
Check it out at www.facebook.com (Jackie Reau). I am happy to be your friend.
Thursday, June 26, 2008
Do you have season tickets to a sporting event?
We tried having baseball season tickets one year but declined them the following year. I felt like I spent more time in August and September trying to give them away than I did on my job.
Is it realistic to think that sports fans can commit time and money to 50-80+ games per season. Of course, these types of tickets are normally purchased by companies but even the employees that use them have to pay to park, drink and eat.
What do sports teams need to do to entice you to make the big commitment and go all in on a season ticket purchase?
Do you care about perks, special experiences with the players, free parking or food? Is it all about the discount for you?
Let me know your thoughts...
Is it realistic to think that sports fans can commit time and money to 50-80+ games per season. Of course, these types of tickets are normally purchased by companies but even the employees that use them have to pay to park, drink and eat.
What do sports teams need to do to entice you to make the big commitment and go all in on a season ticket purchase?
Do you care about perks, special experiences with the players, free parking or food? Is it all about the discount for you?
Let me know your thoughts...
Wednesday, June 25, 2008
www.It'sAllAboutTechnology.com
I just read an eye-opening article on emarketer.com on my laptop as I sit in front of my TV with it turned off...http://www.emarketer.com/Article.aspx?id=1006381&src=article1_newsltr
The gist of the story is that US Internet users ages 12 and older surveyed in June 2008 spent 6.1 hours daily with video-based entertainment, according to Solutions Research Group's "Multiplatform Video Report."
So about one-third of our days will be consumed with on-line media either through computer or mobile devices. I would say that Cincinnati.com is on the leading edge of this trend as it launches its new site.
There are great sports & technology marriages already in play but think about how you can grow your on-line content to continue to grow your fan base?
Raise your hand if you have...
-Watched a sitcom or movie on your computer? Juno was my first download.
-"Crackberry Hands" and you cradle your PDA every waking minute of the day. I know you do!
-Played Scrabble on your i-pod? The program even helps you play and makes you look very smart!
Try it out, have fun!
The gist of the story is that US Internet users ages 12 and older surveyed in June 2008 spent 6.1 hours daily with video-based entertainment, according to Solutions Research Group's "Multiplatform Video Report."
So about one-third of our days will be consumed with on-line media either through computer or mobile devices. I would say that Cincinnati.com is on the leading edge of this trend as it launches its new site.
There are great sports & technology marriages already in play but think about how you can grow your on-line content to continue to grow your fan base?
Raise your hand if you have...
-Watched a sitcom or movie on your computer? Juno was my first download.
-"Crackberry Hands" and you cradle your PDA every waking minute of the day. I know you do!
-Played Scrabble on your i-pod? The program even helps you play and makes you look very smart!
Try it out, have fun!
Tuesday, June 24, 2008
Blue Day for the Blue Jays
"Will he giter done tonight?"
At 7:07 p.m. tonight, we will see how one Mr. Adam Dunn responds to national criticism of his passion for his job as the Reds left-fielder. Sure the Toronto GM was out of line in criticizing Dunn on his stats, hustle and attitude during a sports talk radio show that he hosts weekly. His comments were bush league and totally unprofessional.
So will Adam tear it up and go 4-4 or will he stay true to his game and take a few walks and a few strikeouts?
Growing up in the era of Sparky Anderson, Pete and Johnny, I have to tell you that Dunn's lack of hustle to first or his willy-nilly approach to a fly ball kills me. These guys have to realize that fans pay to see the best in the game on any given night. I know these guys want to win but it doesn't always seem like it.
Fans are fickle and I don't blame them. It's $50 before I even walk in the stadium with parking, peanuts and a ticket. I won't even go on about the $7 beers!
Perhaps, this is the little boost that Adam needed from the "clown in the front office who just pushes paper." Play ball!
At 7:07 p.m. tonight, we will see how one Mr. Adam Dunn responds to national criticism of his passion for his job as the Reds left-fielder. Sure the Toronto GM was out of line in criticizing Dunn on his stats, hustle and attitude during a sports talk radio show that he hosts weekly. His comments were bush league and totally unprofessional.
So will Adam tear it up and go 4-4 or will he stay true to his game and take a few walks and a few strikeouts?
Growing up in the era of Sparky Anderson, Pete and Johnny, I have to tell you that Dunn's lack of hustle to first or his willy-nilly approach to a fly ball kills me. These guys have to realize that fans pay to see the best in the game on any given night. I know these guys want to win but it doesn't always seem like it.
Fans are fickle and I don't blame them. It's $50 before I even walk in the stadium with parking, peanuts and a ticket. I won't even go on about the $7 beers!
Perhaps, this is the little boost that Adam needed from the "clown in the front office who just pushes paper." Play ball!
Saturday, June 07, 2008
Flip to the Belmont
As I watch the Reds game tonight, I can't help but think that George Grande lost some dough on the Belmont as he keeps mentioning the loss of Big Brown...now three times. Sure it's a big story but during a Major League Baseball game? Just my thoughts.
So, I got a new toy today...a flip camera ($129 at Sams Club or $145 online). It rocks. I took some shots on HDTV of the pre-race festivities for the Belmont and posted them on youtube.com in about 15 minutes (for me, this was lightning quick as my colleagues know!).
Check it out at...http://youtube.com/user/gamedayjreau
More to come from my flip...
Go Reds!
So, I got a new toy today...a flip camera ($129 at Sams Club or $145 online). It rocks. I took some shots on HDTV of the pre-race festivities for the Belmont and posted them on youtube.com in about 15 minutes (for me, this was lightning quick as my colleagues know!).
Check it out at...http://youtube.com/user/gamedayjreau
More to come from my flip...
Go Reds!
Friday, June 06, 2008
I love the hockey boys
I have hockey on the mind today. I witnessed history last evening when the Cincinnati Cyclones became the world champions of the ECHL winning the Kelly Cup defeating a very good Las Vegas team.
There were over 12,000 fans at U.S. Bank Arena, the largest crowd to ever see a Kelly Cup finals. These fans were terrific. I confess that I purchased my first Cyclones ticket of the season the night before the championship AND I got a seat two rows behind the goal, which was a lot of fun. These boys played hard and the physicality was great drama.
As I scanned the crowd, it was a great cross section among young and old, male and female.
Another fun twist was that I was using Twitter.com to relay the score to the people following me. I got two responses, both from females, thanking me for the updates.
So, after the champagne is mopped up, the Cyclones need to ride this wave and collect as many season ticket deposits as they can. Good luck, boys.
And more hockey news from Pittsburgh...
My good friend, Pat Frew, also sent me an interesting story from Pittsburgh about the emerging fan base for the Pens. Check it out: http://www.postgazette.com/pg/08158/887863-61.stm
There were over 12,000 fans at U.S. Bank Arena, the largest crowd to ever see a Kelly Cup finals. These fans were terrific. I confess that I purchased my first Cyclones ticket of the season the night before the championship AND I got a seat two rows behind the goal, which was a lot of fun. These boys played hard and the physicality was great drama.
As I scanned the crowd, it was a great cross section among young and old, male and female.
Another fun twist was that I was using Twitter.com to relay the score to the people following me. I got two responses, both from females, thanking me for the updates.
So, after the champagne is mopped up, the Cyclones need to ride this wave and collect as many season ticket deposits as they can. Good luck, boys.
And more hockey news from Pittsburgh...
My good friend, Pat Frew, also sent me an interesting story from Pittsburgh about the emerging fan base for the Pens. Check it out: http://www.postgazette.com/pg/08158/887863-61.stm
Thursday, June 05, 2008
MLB All-Star Game goes all out for NYC festivities
Here are some great promotional ideas that are being implemented for the final All-Star game at Yankee Stadium...taken from Promo Extra.
Major League Baseball is planning a Chevy-sponsored parade of Hall of Famers to precede this year’s All-Star Game in Yankee Stadium.
It’s part of MLB’s hype for what is already an historic mid-summer classic during Yankee Stadium’s final season. MLB will also plant facsimiles of the Statue of Liberty around the city, bearing logos of the 30 MLB teams, and the Brooklyn Dodgers and New York Giants, on their robes and torches.
The 42 8.5-foot-high Lady Libertys will be cemented in place next week as hard-to-miss reminders about the game.
The All-Star Game Red Carpet Parade presented by Chevy will step off from Bryant Park in midtown Manhattan at 1 p.m. on July 15. It will air on Fox in tape delay an hour ahead of the All-Star Game at 8 p.m.
The 40 Hall of Famers, including Hank Aaron, Willie Mays, Bob Feller, Frank Robinson and Yogi Berra, will ride on flatbed trucks with other All-Star greats from both leagues on a long red carpet along Manhattan’s Sixth Avenue. MLB team mascots will give gifts to fans along the parade route.
“This will be one of the greatest parades in New York City history,” Tim Brosnan, MLB executive vice president of business, declared.
No details were immediately available from Chevrolet on how many of its vehicles, or which ones, would be showcased in the event.
MLB is also using the All-Star Game to push pro baseball’s new eco-friendly profile. Baseball is sponsoring construction of a Bronx playground using 85% recycled materials. All-Star totes made of 80% recycled material will be handed out to fans in seven cities, with retailers in New York, Chicago, St. Louis and Toronto also selling the bags.
Hybrid buses will ferry fans to the DHL FanFest at the Jacob Javits Convention Center from two midtown locations. The FanFest is a sprawling display of baseball activities and sponsor booths during the week preceding the All-Star Game.
Major League Baseball is planning a Chevy-sponsored parade of Hall of Famers to precede this year’s All-Star Game in Yankee Stadium.
It’s part of MLB’s hype for what is already an historic mid-summer classic during Yankee Stadium’s final season. MLB will also plant facsimiles of the Statue of Liberty around the city, bearing logos of the 30 MLB teams, and the Brooklyn Dodgers and New York Giants, on their robes and torches.
The 42 8.5-foot-high Lady Libertys will be cemented in place next week as hard-to-miss reminders about the game.
The All-Star Game Red Carpet Parade presented by Chevy will step off from Bryant Park in midtown Manhattan at 1 p.m. on July 15. It will air on Fox in tape delay an hour ahead of the All-Star Game at 8 p.m.
The 40 Hall of Famers, including Hank Aaron, Willie Mays, Bob Feller, Frank Robinson and Yogi Berra, will ride on flatbed trucks with other All-Star greats from both leagues on a long red carpet along Manhattan’s Sixth Avenue. MLB team mascots will give gifts to fans along the parade route.
“This will be one of the greatest parades in New York City history,” Tim Brosnan, MLB executive vice president of business, declared.
No details were immediately available from Chevrolet on how many of its vehicles, or which ones, would be showcased in the event.
MLB is also using the All-Star Game to push pro baseball’s new eco-friendly profile. Baseball is sponsoring construction of a Bronx playground using 85% recycled materials. All-Star totes made of 80% recycled material will be handed out to fans in seven cities, with retailers in New York, Chicago, St. Louis and Toronto also selling the bags.
Hybrid buses will ferry fans to the DHL FanFest at the Jacob Javits Convention Center from two midtown locations. The FanFest is a sprawling display of baseball activities and sponsor booths during the week preceding the All-Star Game.
