Over the past couple of months, I have been immersing myself in new media sites, trends and tools. As the influencers of this movement have said, it will be a new day for the PR industry. So I am embracing it and it's a lot of fun.

Just today, I connected on Facebook with NBC reporters Kevin Corke, Don Teague, NY Times Sports Editor Tom Jolly and Dell's Michael Dell. Woot! as they say.

I also found many Division I coaches have Facebook pages, including the USC guys: Steve Spurrier and Pete Carroll. I am having a hard time envisioning Spurrier on the laptop writing about the loss of UGA, the Georgia mascot or adding photos from his last recruiting trip. But it's cool that he or should I say his S.I.D. is on Facebook.

Check it out at www.facebook.com (Jackie Reau). I am happy to be your friend.