Betsy and I just finished a whirlwind two-day media training session in Kansas City working with the professional golfers of the Duramed FUTURES Tour. We talked about working with traditional media and tips for presenting yourself in interviews, etc.

The title sponsor of the Tour--Duramed--brought us in speakers on their Foundation for Success professional development program...A very nice touch from a sponsor perspective.

The excitment and opportunity came today--DAY TWO. I think those using the world wide web should get ready for the creative barrage of new media uses from these pros. Many of the players already have web sites, facebook pages and blogs. But we talked about taking it to the next level.

I am sure you will soon see a weekly internet radio show featuring player Mo Martin or "Mondays with Mo" as we tagged it today. You might also see the Swedes--Sofie and Caroline posting tweets on Twitter so you can follow them on their US journey. Those working in the sponsorship and endorsement world should watch for new invitations to connect in Linkedin as we let the cat out of the bag.

Most impressive was their interest and excitment in helping the Duramed FUTURES Tour become the "most connected professional tour in the U.S" to connect with fans, sponsors and volunteers on a personal and virtual level.

These ladies get it and soon you will be getting it too--in your inbox.

Check out www.duramedfuturestour.com to learn more about the Tour.