I love being on a college campus. Yesterday, I presented to 30 bright graduate students at the University of Cincinnati at a sports marketing symposium.

The professor, Dr. Andrea Dixon, even called me a "closet academian." It was the highest compliment coming from her.

After my presentation on sports media, I challenged the students to craft new media programs to reach the elusive teenage boy on behalf of an MLB team. (Money was no object, players were accessible and there were no stifling MLB restrictions.)

There were some great ideas. The popular ones were to create Facebook pages for each player using interns to keep them fresh and creating fan communities. Myspace is getting a bad rap these days, so they stayed away from using this tool.

My two favorites were an XBOX Live tournament with players and teen fans who register to play at the stadium. Another one was to have the players create podcasts on their hobbies, i.e. music. The best was to email the player suggestions on the song in which they come up to bat and they would be accepted and announced.

All in all, it was a good discussion on how to integrate new media into traditional media campaigns. It is a must-do to reach certain targets, especially teen boys.

What is your new media idea?