Check out Twitter. Warning, it's get a tad addicting.

Twitter is a unique approach to communication and networking based on the
simple concept of status. What are you doing? What are your friends
doing—right now? With Twitter, you may answer this question over SMS, IM, or
the Web and the responses are shared between contacts.

I will use Twitter to provide updates on sports marketing and/or media and any urgent situations...sales on Gucci loafers or cheap flights to Florida.

Cincinnati sports teams or sports figures are also using Twitter. I just signed up to follow Cincinnati Reds, Cincinnati Cyclones, UC Bearcats and John Thornton.

Speaking of a good guy Bengal, check out John's web site: www.bengalscentral.com as it is very well done. This guy is smart, web savvy and fun to watch on the field.