Monday, April 21, 2008
The Billion Dollar Business of Pro Golf
Just read the Sports Business Journal that features professional golf both PGA and LPGA.
Some interesting tidbits:
-Some $1.7 BILLION changes hands annually between companies and the professional golf industry with title sponsorships, league deals and endorsements.
-40 percent of the 44 PGA title events are up in 2010 leaving the sales staff to re-sign about $125 million in deals this summer. A big ouch in this economy.
-The Tiger effect: when he plays in a tournament, ratings increase 59 percent. Sponsors pay the same amount for title sponsorship regardless.
There is also a nice feature on Carolyn Bivens, the LPGA commissioner, who I have met and have been very impressed with her vision.
TV deals and sponsorship sales are her biggest opportunities. A healthy Annika and sharp shotting Lorena will help her cause. She also has a top notch marketing team led by Bill Susetka, former Avon and Clairol marketing exec.
Some interesting tidbits:
-Some $1.7 BILLION changes hands annually between companies and the professional golf industry with title sponsorships, league deals and endorsements.
-40 percent of the 44 PGA title events are up in 2010 leaving the sales staff to re-sign about $125 million in deals this summer. A big ouch in this economy.
-The Tiger effect: when he plays in a tournament, ratings increase 59 percent. Sponsors pay the same amount for title sponsorship regardless.
There is also a nice feature on Carolyn Bivens, the LPGA commissioner, who I have met and have been very impressed with her vision.
TV deals and sponsorship sales are her biggest opportunities. A healthy Annika and sharp shotting Lorena will help her cause. She also has a top notch marketing team led by Bill Susetka, former Avon and Clairol marketing exec.
# posted by Cincinnati Public Relations @ 6:17 AM 
