Monday, August 13, 2007
"Winning over women" says the headline in a recent Sports Business Journal article. I am intrigued as to what U.S. women really think about sports (if they do at all) and what teams are doing to try and reach them.
Here are just a few of the great promotions from around the leagues that are mentioned in the article:
Club Purple by the Baltimore Ravens, a membership club for women-only with perks and discounts with the team.
Stitch and Pitch promotions with the Tampa Bay Devil Rays, targeting needlepoint afficienados.
Football 101, an event to introduce the all-female crowd to the basics of football to raise money for the Marvin Lewis Community Fund, the foundation of Marvin Lewis, Bengals head coach. This year the event sold out in two hours.
But my favorite has to be the co-promotion with Harlequin romance novels and NASCAR that featured a speed dating event with driver Carl Edwards: "pairing bodice-rippers and firesuits in novel ways."
Love it!
So what is the most popular sport for women, you ask? #1 is the Olympics where 1/4 of the U.S. female population is an avid fan. Next on the list is the NFL followed by MLB, college football, NBA and college basketball. NASCAR ranks #7 and the LPGA is in the middle of the pack just above monster trucks. Champ car is last.
The most surprising to me is pro rodeo sandwiched between PGA and NHL.
Go figure.
Are women blogging? Yes they are. Some sports blogs that women are checking include:
www.leavethemanalone.com
Babeslovebaseball.com
NFLCheerleader.blogspot.com
Need4speed.com
And where are the ladies on-line, you wonder:
Footballfanatics.com
Highschoolsports.net
Boston Red Sox site
AOL sports
XOZ Network
*as compiled by Neilsen/NetRatings
I always wonder about sports talk radio and women. Can they stand the bickering, trivial stats and jock sniffer callers?
Well, apparently Richard from Indian Hill doesn't interest the ladies, nor many people on XM 173, I might add. The all-sports format ranks last on the list of fave formats among women (thanks to Arbitron for the info).
So, here's to a night of free wine at the ballpark with pink merchandise freebies and access to the hotties in the locker room. Don't forget your needlepoint or romance novel.
If you are a chick sports fan, let us know what you want from your team to propel you to the avid fan status...
Here are just a few of the great promotions from around the leagues that are mentioned in the article:
Club Purple by the Baltimore Ravens, a membership club for women-only with perks and discounts with the team.
Stitch and Pitch promotions with the Tampa Bay Devil Rays, targeting needlepoint afficienados.
Football 101, an event to introduce the all-female crowd to the basics of football to raise money for the Marvin Lewis Community Fund, the foundation of Marvin Lewis, Bengals head coach. This year the event sold out in two hours.
But my favorite has to be the co-promotion with Harlequin romance novels and NASCAR that featured a speed dating event with driver Carl Edwards: "pairing bodice-rippers and firesuits in novel ways."
Love it!
So what is the most popular sport for women, you ask? #1 is the Olympics where 1/4 of the U.S. female population is an avid fan. Next on the list is the NFL followed by MLB, college football, NBA and college basketball. NASCAR ranks #7 and the LPGA is in the middle of the pack just above monster trucks. Champ car is last.
The most surprising to me is pro rodeo sandwiched between PGA and NHL.
Go figure.
Are women blogging? Yes they are. Some sports blogs that women are checking include:
www.leavethemanalone.com
Babeslovebaseball.com
NFLCheerleader.blogspot.com
Need4speed.com
And where are the ladies on-line, you wonder:
Footballfanatics.com
Highschoolsports.net
Boston Red Sox site
AOL sports
XOZ Network
*as compiled by Neilsen/NetRatings
I always wonder about sports talk radio and women. Can they stand the bickering, trivial stats and jock sniffer callers?
Well, apparently Richard from Indian Hill doesn't interest the ladies, nor many people on XM 173, I might add. The all-sports format ranks last on the list of fave formats among women (thanks to Arbitron for the info).
So, here's to a night of free wine at the ballpark with pink merchandise freebies and access to the hotties in the locker room. Don't forget your needlepoint or romance novel.
If you are a chick sports fan, let us know what you want from your team to propel you to the avid fan status...
# posted by Cincinnati Public Relations @ 9:49 AM 
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This goes into the category of "Golf for Women" magazine. Why does there need to be a separate magazine for women golfers? The game is played the same way. Or the 'women's tool kit' that is in a pink tackle box with a pink-handled hammer. If women are sports fans, they want to watch a sport that is being played at its highest level. You can argue whether the WNBA is basketball at its highest level, but the fact is, if you like a sport, you want to see it played by the best players. The WUSA women's soccer league died because it thought women would watch women play soccer.
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