I am intrigued by the two highway billboards placed this month by the Cincinnati Bengals. I love the creative with large letters spelling Who-Dey and a great action shot with QB Carson Palmer. The call-to-action is clean with just the web site: BENGALS.com.

But why spend the money?

The team has sold out the stadium and there is a waiting list. We are on our way to Packer fame with sell-outs, bestowing season tickets in wills to the favorite grandson and the e-bay offers are getting higher each hour.

Why place those billboards? Because, they also have done so this time of year? How about a message to promote the Pro Shop or the TV schedule?

On the other side of the riverbanks, the Reds are doing a terrific job with their outdoor and changing the immediate message to meet their business objectives. I have heard they have 30+ messages ready to go at any given time. Some of the messages are fluffy: vote for Jr. in the All-Star race. But all in all, these guys are trying to put butts in seats with ticket offers, bobbleheads and the celebrity of Bronson.

The Bengals through the leadership of Coach Lewis (note: we represent his Community Fund) have regained the excitement of the Jungle. It's time to think like winning marketers and use the money for new and interactive approaches.

I want to see a Chad cam 24/7 or a blog by Coach with live chats on Fridays of home games. Keep the Jungle engaged with high-tech interactive opportunities. Who-Dey!